Portfolio

I've worked in marketing for over twenty years, in events, branding, eCommerce, beauty, gifting and book marketing.
I was a brand manager at British beauty brand Elemis for four years, growing their eCommerce business.
I was marketing manager at notonthehighstreet.com for four years, as they grew from a start up to a household name.
As a huge fan of books, I moved to publishing marketing, over ten years ago.
I started at Harlequin Mills & Boon, managing their heritage brand and unique direct-to-consumer business.
At HarperCollins, one of the four largest UK publishing houses, I led marketing campaigns for HQ, HQ Digital and HarperFiction.
I’ve worked on debuts, brand authors, digital-firsts, commercial fiction, literary fiction and non-fiction, including managing marketing campaigns for Sunday Times bestsellers and digital chart toppers.
I've won two Book Marketing Society awards for my work on How To Kill Men And Get Away With It by Katy Brent and Sleepless by Louise Mumford.

Find some of my in-house publishing highlights below:

Highlight campaign successes include

Sunday Times top ten paperback chart bestseller
Bestselling title of Richard and Judy Bookclub for this period
Increased pre-orders by 43% and TCM sales by 53%
#14 Kindle bestseller
Campaign included pre-order push, digital advertising and outdoor advertising including digital screens
HarperFiction

#1 Kindle bestseller
Stayed in Kindle top 50 for over 6 months
My campaign for this title included email strategy, digital advertising and unique content elements such as character cards illustrated by Sally and a competition to win a piece of artwork by Sally
Over 14,000 reviews on Amazon
HarperFiction

#1 in Irish Times chart
Focus on Irish market
My work on this campaign included a rebrand, new author website, author email and social strategy, marketing campaign plan with 2 x proofs, digital advertising, radio, retailer engagement, POS and more.
HarperFiction

Sunday Times top ten hardback chart
My campaign for this title included a personalised proof with calligraphy which went out to over 50 booksellers and key retailers.
Alchemy was 7th in series after a long break and this campaign ensured SJ Parris came back with a bang
HarperFiction

Digital-first to hardback and paperback success
Kindle bestseller
Successful first in series to help Neil Lancaster grow
Dead Man's Grave hardback was chosen for Waterstones' Scottish Book of the Month
HQ Digital

I worked across many of Faith's digital first titles in this series, building her author brand
A Fatal End, the last book in the Fatal series, had Faith's highest ever global pre-orders of 11,657
No. 1 on Bookstat for the first time
No. 1 in the Publisher E-Book Ranking for the first time
HQ Digital

Industry #1 bestseller
Continued to regularly feature in the Sunday Times top ten manuals chart
I was part of a four person team, my role was focusing on retailer partnerships
Fun fact - I used to do Joe Wicks' bootcamp before he was a bestselling author and fitness guru!
HQ