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Jo Kite

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Commercially-minded. Creative. Calm.

I work in marketing because I find it exciting. I thrive on the creative process of bringing a product to life with imagery and words, and defining the audience who will love it. I enjoy seeing new marketing trends emerge and deciding which ones are right for a marketing strategy, and working out how to stand out when social media has changed the advertising landscape so radically.  I love getting under the skin of all the Ps (product, price, place and promotion) to create the best marketing plan possible.
 

I feel lucky to have worked in marketing the whole of my career, which now spans over twenty years, and my experience in beauty, eCommerce and book publishing means I can bring a varied outlook and background to marketing strategies and projects.
 

I set up kiteworks to create a change in my working life that gave me more time to think, create and connect, to use my marketing experience to meet new people and work on fresh creative projects.
 

I am energised by people, being active and being outdoors, and am lucky to live in a stunning area, in Lewes, East Sussex. In my spare time, I bike ride on the South Downs and run, mostly just chasing after my kids. I am on the fundraising committee for my children's school, and as part of this I run the marketing for the Lewes Artists & Makers Fair each year, a professional event which raises over £20,000 profit for the school.

Please get in touch if I can help with a marketing plan, but also if you would simply like a chat about your product, business or goals.  Making connections is what I thrive on.

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Sarah Shea, Marketing Director, HarperFiction, HarperCollins

‘Jo Kite is a hugely talented and creative marketer - and a joy to work with. She is able to hit the ground running, understanding your objectives and the needs of key stakeholders at speed. Her delivery is creative, strategic and always on time and she is able to quickly adapt and react to changing priorities. I have loved having Jo in my team, she's a cool, calm, team player who’s so supportive and friendly - I couldn't have asked for a better marketer and look forward to working with her again in future."

 

© 2024 kiteworks and SilverKite

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